Good SEO
There are many aspects of good SEO practices that have changed recently as it is a process constantly undergoing changes. However, there are also many things that remain constant. In the world of the web 2.0 there are certain SEO elements that are imperative to marketing success.
Market Research
Brand building is important but it’s not a simple process. However, everything revolves around the concept of the brand. It is important to know the history of the brand and the future of it. This means setting and measuring goals. To successfully build a brand one will need to take a good look at the market research for their brand. Another area that deserves a good look is the demographic data on users. Your targeted audience can play a major role in the SEO campaign’s success.
Do not underestimate the power of keyword research. Keywords need to match the goals of the business. The keywords will have to match up with the targeted audience and be instrumental in developing the content for site optimization purposes.
Take a solid look at the brand’s assets and what can be leveraged for the benefit of the campaign. Is there any on or off site content that can be managed for the campaign? Are there other businesses, companies, groups or events involved with the brand? Basically you want to take a look at all the methods that can benefit the brand.
Content
Content is still king for SEO specialists. It is very important to connect the brand with its intended audience. Quality content remains at the heart of an SEO campaign whether it is pertinent information found on site; or a blog that provides valuable backlinks. Fresh and up to date content has not been penalized by Google’s updates while other SEO strategies have been under scrutiny. Keeping content fresh and updated can be difficult but it is not as simple as setting up a website with quality content and then letting it set. It is important to continuously update the content on a site and any related sites that are managed as part of a website optimization campaign.
Social Media
Although link building took a big hit with the latest Penguin Update, it is still an integral part of an SEO campaign. However, it is important to note that now more than ever it is not a stand-alone technique. It will be part of social media strategies. For instance maintaining an off-site blog can provide valuable and generic backlinks to the site. Likewise social media platforms such as twitter and facebook can be used as essential parts of a link building campaign. Other web 2.0 platforms such as social bookmarking sites can also make use of the social platform of today’s web. While content being shared across multiple platforms is a key part of the campaign, it is also important to be an active participant. Social media is a two way street and it will need to be treated this way to achieve all the benefits that are available through its use.
SEO Assessment
It is very important to constantly be measuring the returns from an SEO campaign. Is what you are doing working with the audience? Is it even reaching your targeted audience? There are elements like time on site, click backs or click throughs and traffic that can be indicators of how well a campaign is working. An SEO campaign is not a one-size-fits-all proposition. A campaign is always being carefully assessed to find out what is and what is not effective so that appropriate changes can be made.
Optimal Optimization
There is always a way to make things better. Conversion rate optimization is an important part of an SEO campaign. It is important to find an outside CRO team which can do the appropriate testing. They can perform various tests such as usability tests and A/B tests and then report back to the SEO specialist. This information is taken in and changes are made so that SEO can continue making changes in an ever changing world.
